Strategy that
actually ships.
T333C is the consultancy of TJ Ceballos — 25 years operating at the center of ad tech, data, and media at The Trade Desk, MediaMath, Operative, and AffinityX. Ad tech strategy, partner ecosystems, and custom AI-accelerated software, delivered with operator discipline.
One operator.
Full stack.
Six disciplines, one operator — from board-level strategy through shipped software.
Ad Tech & Data Strategy
DSP/SSP dynamics, identity resolution, first-party data activation, and privacy-forward architecture — from a leader who commercialized identity tech as a CCO and ran enterprise business development at The Trade Desk.
Alliances & Partner Ecosystems
Co-sell motions, integration roadmaps, QBR/KPI governance, MSAs and SOWs. Partner programs across SIs, ISVs, and cloud platforms that turn integrations into measurable revenue.
Product & Platform Strategy
Roadmaps that survive contact with reality. Product strategy and operating cadence for platforms spanning ad tech, martech, and CX — built by an SVP who has owned global product portfolios.
Custom Application Builds
AI-accelerated software, from prototype to production. TJ personally built five applications that reshaped a product portfolio at AffinityX — and builds every T333C product hands-on.
AI Enablement & Innovation
Seeding AI capability inside organizations that have never shipped it — proving what's possible with working applications, then building the operating model to scale it.
Fractional Executive Leadership
CEO, CCO, GM, and SVP roles held and delivered. When you need C-suite judgment without the C-suite headcount — commercial strategy, turnarounds, and board-ready narratives.
We advise.
Then we build.
T333C isn't a slideware shop. Under this roof, strategy is proven the honest way — by shipping working software. Over the past five years the studio has designed and built production applications spanning audience intelligence, media planning, and AI-assisted marketing workflows.
The current chapter: Project Lodestar, a stealth-stage venture building intelligence and media-planning tools that give local businesses the decision-grade answers the Fortune 500 takes for granted.
If you'd like a private look at what's being built, ask.
2 products in stealth · demos by invitationMost consultants hand you a deck. T333C hands you a working system. We advise. We architect. We build. We ship.
Receipts, not references.
Twenty-five years of measurable outcomes across the companies that built modern advertising technology.
Expanded the enterprise partner portfolio by 400% — +$40M annualized — in 22 months as GM of Enterprise Business Development.
Cut average time-to-revenue from 11+ months to under 60 days across the portfolio, while leading a 40+ person practice on 5 continents at 95% on-time delivery.
Personally built five applications that seeded AI innovation across the organization and drove the evolution of the product offering as SVP, Product & Development.
Ran North American operations and redesigned the global customer success lifecycle; installed global NPS and OKR frameworks during the SOURCE rebrand.
As CCO, took privacy-first identity resolution and first-party data activation to market for enterprise brands and some of the world's largest DSPs.
The AESB product line grew company revenue by over 200% across a four-year VP, Solution Management tenure — with a team built in under 10 months.
25 years. One timeline.
Filter by discipline, expand any role. This is the full arc — from prepress publishing systems to C-suite ad tech leadership to founding an AI-native product studio.
Stealth-stage startup building intelligence and media-planning tools for small and mid-sized businesses.
- Turning scattered, unreliable local-business data into a living, decision-grade picture of every business.
- Translating intelligence into clear, vertical-specific media plans that show owners exactly where to spend to win customers.
- Mission: make every small business easier to find, trust, choose, and buy from.
Independent integration & development consultancy — run in parallel with executive operating roles.
- Advised operators and ventures on ad tech, data strategy, and enterprise GTM across ad tech, martech, and CX.
- Designed and shipped custom AI-accelerated applications — the studio behind two products currently in stealth.
- Provides fractional C-suite leadership: commercial strategy, alliances governance, and operating cadence.
Second tour at the white-label creative and marketing engine behind the companies that serve SMBs.
- Architected the product strategy driving AffinityX's evolution in the local space.
- Seeded AI innovation across the organization — personally built 5 applications that drove the evolution of the product offering.
- Led product and engineering delivery across the full portfolio, from print-era workflows to AI-assisted marketing services.
First-party, privacy-compliant consumer data and audience technology.
- Directed commercial strategy for an AI-centric identity and first-party data company focused on privacy-compliant identity resolution.
- Partnered with enterprise brands to collect, enrich, and operationalize first-party data through complex technical and commercial integrations.
- Led positioning and delivery of audience curation, enrichment, and analytics for 1:1 customer relationships.
Early-stage media and technology holding company in the cannabis advertising space.
- Led strategic partnership development end-to-end — sourcing, executive outreach, negotiation, contracting, activation.
- Architected technology stack decisions and organizational design for scale-ready execution and IP creation.
- Primary author and spokesperson for investor, sales, and partnership narratives.
Three roles in two years: SVP Strategy & Operations → SVP Head of Professional Services → GM of North America.
- Directed North American operations and led redesign of the global customer success lifecycle to improve retention, expansion, and experience.
- Led critical elements of the global rebrand and GTM launch of the SOURCE initiative, aligning product, sales, and customer teams.
- Implemented data-driven management systems including global NPS and OKR frameworks.
Enterprise partnerships for the world's leading demand-side platform.
- Delivered 400% portfolio growth (+$40M annualized) in 22 months through integration-led value creation.
- Managed East Coast and EMEA enterprise partner portfolios, driving API/BI integration roadmaps and joint execution plans.
- Owned the full partner lifecycle and trained multi-market sales teams on consultative enterprise motions.
Global SaaS leader in ad business management — clients controlling 20%+ of the global ad market.
- Led a global practice of 40+ across 5 continents; cut engagement timelines 2× with 95% on-time delivery.
- Reduced average time-to-revenue from 11+ months to under 60 days across the portfolio.
- Grew a new programmatic service to $250K+/month in under 8 months; senior team member through the successful exit to SintecMedia.
First tour at the SMB-focused creative and marketing services leader.
- The AESB product line grew company revenue by over 200% across the tenure.
- Built the entire solutions team in under 10 months, with average retention over 6 years.
- Ran service-bureau operations serving 3,000+ daily users across 18 media companies.
The technical foundation: publishing systems and advertising technology architecture.
- New York Daily News — Director of Publishing Technology; Advertising Systems Architect.
- OneVision Inc — Senior Technical Consultant across prepress and publishing automation.
What the industry says.
From the executives, investors, and teams who've worked beside him — pulled straight from LinkedIn.
TJ ranks absolutely at the top in his operational savvy, strategic abilities & contextual intelligence. A true technology 'Operator' in the finest sense of the word.
TJ is a rare combination of sales talent and technical knowledge… He builds trust quickly and is able to drive a deeper partnership on a technical level.
A charismatic sales leader with deep product and technical knowledge… Able to operate at the highest levels, he doesn't shy away from getting into the details.
When TJ joined Operative I immediately knew we had gained something special… His leadership enabled us to reach the next level and ultimately successfully scale.
I have never heard TJ say the word 'impossible' — and that's what I admire most about him.
If you're looking for a results-driven leader, TJ is your guy… successful client onboardings, tremendous improvements in time-to-revenue, and new revenue streams.
An inspirational leader, a knowledgeable sales and services professional, and a supportive manager. His people-first approach is inclusive and empowering.
Have a hard problem in ad tech, data, or product?
T333C takes a small number of engagements at a time — strategy, alliances, fractional leadership, and custom builds. If the fit is right, the work starts fast.